Brian Sheridan

Senior Graphic Designer / Art Director

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Areas of Strength

Creative Direction & Concepting

I thrive at the start of a project—brainstorming, developing concepts, and shaping ideas into strong, cohesive visuals that align with goals and messaging.

Layout & Typography

From brochures to large-format graphics, I bring a keen eye to hierarchy, structure, and spacing. I design layouts that are clear, engaging, and visually impactful.

Visual Problem Solving

I approach every project with both creativity and strategy—solving design challenges in ways that are visually smart, brand-aligned, and audience-focused.

Logo & Brand Identity

I create logos and visual systems that are memorable, flexible, and built to last. I love crafting brand marks that tell a story and work across platforms.

My Design Journey

I began my design career in an ad agency and then moved on  to work in an in-house art department at Lakeshore Learning, bringing years of experience in advertising and graphic design to be part of the catalog design team. 

For 15 years I helped craft the catalog pages and directed photography of new products to best tell their story and achieve the marketing objectives for them.

Later I moved to the digital and marketing design team to create fresh & strategic design solutions for the website and email marketing campaigns.